Written in partnership with 5 gum How does it feel to chew 5 gum? Singer Yungblud knows, that's for sure! The "Tissues" artist, who performed last weekend at the Austin City Limits festival, partnered ...

5 gumis set to launch one of the most intimate and unconventional celebrity collaboration yet. The 5 gum x KATSEYE Senses Collection is a limited-edition series inspired by the experience of chewing 5 ...

5 gum is teaming up with global music sensation KATSEYE to deliver sensorial experiences that capture 'how it feels to chew 5 gum'. 5 gum and KATSEYE are releasing the 5 gum x KATSEYE Senses ...

Mars Wrigley’s 5 Gum has teamed with Grammy-winning artist Zedd to host a secret rave inside a New York City bodega, according to a press release. The rave, which will be held Aug. 22, will only be ...

If you purchase an independently reviewed product or service through a link on our website, Rolling Stone may receive an affiliate commission. Yungblud is no stranger to a fashion moment, but for his ...

5 Gum is evolving one of its signature bits of marketing by handing the creative keys off to Gen Z TikTokers, per details shared with Marketing Dive. The Mars Wrigley brand enlisted young creators to ...

That first hair-raising plummet at the peak of a roller coaster. Walking through a lush forest at twilight. Getting a spot at the barrier of your favourite artists’ concert. What do all these things ...

In 2019, Razer unveiled Respawn, a performance-boosting drink designed for gamers, and the company’s answer to G Fuel. Now, the company is taking the Respawn brand a step further with a line of gum.

To honor the 50th anniversary of hip hop, Mars’ 5 gum is dropping a new J.I.D. song paying homage to 5 of the genre’s most influential albums through its “5 In A Lifetime” campaign. But not everyone ...

5 Gum won at The Drum Awards for Digital Advertising APAC 2022, snagging both the Grand Prix and the Best Use of Gaming award for its ‘Team Clutch’ Twitch campaign. Here’s a closer look at how the ...