April 9 is International ASMR Day, a celebration of all things soothing, whispery, and gently tap-tap-tapping into your nervous system in an oh-so-pleasing way. Whether you're already deeply familiar ...

When it's quiet enough to hear a pin drop, that's Brooke Schueneman's cue to start recording. "Welcome back to my channel," Schueneman whispers into her microphone. She then picks up a beaded necklace ...

Giulia Poerio does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond ...

Forbes contributors publish independent expert analyses and insights. Mark Travers writes about the world of psychology. Have you ever heard or saw something that left your body tingling? A gentle ...

When 22-year-old college student Abby Webster watches ASMR to fall asleep, she takes special precautions. "I have a roommate, and I angle my laptop away because I'm like, 'I don't want anyone to see ...

Celebrity ASMR videos are all the rage right now. From Phoebe Bridgers to Cardi B, celebrities are getting up close and personal with a giant mic, whispering softly or gently playing with bubble wrap.

Don’t hate on AI-generated ASMR. It itches all the right spots in the brain, with no waste and endless variations of soothing content Everywhere we look, the world is grappling with the onslaught of ...

If you've ever fallen into a rabbit hole of ASMR videos, you might wonder how the peculiar sensation comes about. Here's what we know. When you purchase through links on our site, we may earn an ...

Giulia Poerio does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond ...