There are two things keeping the toy industry afloat right now: inflation and a consumer group known as “kidults.” These kids at heart are responsible for one-fourth of all toy sales annually, around ...

Adults bought more toys for themselves than for any other age group last quarter for the first time ever, surpassing toys for even the historically-dominant preschooler market. Consumers 18 years of ...

Playing with or collecting toys has become an increasingly acceptable part of adulthood in recent years. Many of us have felt the temptation to buy a figure, plushie, or LEGO set involving our ...

Forbes contributors publish independent expert analyses and insights. Jenn covers retail, customer loyalty and behavior, CX and CRM. Adults spent $1.5 billion on toys in the first quarter of 2024, ...

Do you still have the teddy bear or blanket you loved as a child? You could be benefiting from it far more than you realize. Do you ever catch yourself smiling at the sight of your childhood teddy ...

Some toys aren’t just for kids. The truth is, some things never really go out of style. And for a lot of grown-ups, these toys are proof of that. Here are the childhood classics that adults still love ...