The 15-second ads, which were in a limited test phase since late 2019, are available to all advertisers globally and can be bought through DV360 and Google Ads. Audio ads on YouTube will run on the ...

Everyone knows that Google is the biggest search engine on the internet. However, did you know that YouTube (owned by Google) is the second-largest? It’s true! That means you can create and advertise ...

With billions of users worldwide, one of the lowest advertising costs and the growing preference for video, YouTube has some serious marketing potential. Aside from the well-known organic side of ...

First, YouTube subjected viewers to longer unskippable ads. Now, not even pausing your screen will let users escape. The Google-owned platform confirmed Thursday that it has “widely rolled out Pause ...

When Google bought YouTube in 2006, the young site was unprofitable. It was already a cultural phenomenon, with viral videos consumed millions of times daily, but it didn’t make any money. It wasn’t ...

Opinions expressed by Entrepreneur contributors are their own. As business owners and marketing professionals, you constantly look for cost-effective ways to promote your products or services. The ...

Ads that appear in video podcasts are alluring for visually-minded marketers but may perform worse on the whole than audio-only, according to a new study.

YouTube made $15 billion from advertising last year, showing its growing ambition to rival TV networks and bring in bigger ad budgets from big TV advertisers. Business Insider recently identified 33 ...