From R2-D2 of Star Wars to Ultron of The Avengers, the "reel" world has long been fascinated with AI. But in today's cinema, AI isn't just a character; it's a behind-the-scenes maestro. From ...

Hollywood loves efficiency. So when generative AI started being used to produce loglines, concept art, rough cuts and even serviceable dialogue, the industry did what it always does: It experimented.

See how Google’s AI Max performs in travel, fashion, and B2B campaigns – and get a script to speed up analysis and reporting. Google’s AI Max for Search campaigns is changing how we run search ads.

In a nutsell, the test arranged by the cutter’s union documented that AI tools are great for organizing, classifying and summarizing. Giving helpful notes with observations on the merits of the ...