Ahead of 2026 and associated New Year's resolutions, Apple has started sharing new social media ads focused on the Apple ...

Capping a decade of achievement, the Best Apple ads of 2025 run the gamut from emotional tributes to playful satire.

Nothing about Apple's latest promotional video felt like Apple. For over 7 minutes, an awkward comedian explains to a sleepy audience of disinterested teens that the only way parents will buy them an ...

Following years of speculation, Apple finally announced its intention to enter the smartwatch sector in September 2014, releasing the first Apple Watch the following year on April 24. Exactly a decade ...

If you’re still calling it Apple Search Ads, you’re already behind. Earlier this year, Apple dropped the “Search” and rebranded to simply Apple Ads – a move that signals something bigger than a name ...

Apple Watch Ultra 3 launched three months ago, and I bought it as my first ever Ultra model. Here’s how that’s been going so far.

Apple says that the Apple Watch‘s most popular face is the Photos face, which was upgraded in two ways in watchOS 26.

Commentary: You don't need an 81-slide deck to convince your parents to buy you a Mac for college. Apple should change its tone to get its advertising groove back. Bridget Carey is an award-winning ...