BMW marketing must change. You see, young people “want brands that behave like human beings” said senior vice president of brand for BMW Hildegard Wortmann. Ms. Wortmann made this statement during the ...

Are you a print subscriber? Activate your account. By Tim Nudd - 10 min 17 sec ago By Ad Age Studio 30 - 24 min 58 sec ago 1 hour 10 min ago By Adrianne Pasquarelli - 3 hours 10 min ago By Jon ...

Almost one year ago, research highlighted what we’d all been thinking: with autonomous vehicles, in-car sex would become a common occurrence, even when the cars were in motion. BMW is here to get ...

The agency will be responsible for driving BMW's brand image and sales in Malaysia. Raymond Tan, head of marketing at BMW Group Malaysia, noted that this year would be a crucial year for the brand ...

Viknesh Vijayenthiran February 19, 2013 Comment Now! From the original ‘The Ultimate Driving Machine’ and more recent ‘Sheer Driving Pleasure’ and ‘JOY’ advertising campaigns, the slogans and taglines ...

BMW ran a personalized mobile video advertising campaign to promote its X1 car model to a younger demographic in China. BMW is growing quickly in China as its sales are up this year more than 40 ...

BMW has launched its North American advertising campaign for its i sub-brand. A trio of commercials debuted during the 2014 Sochi Winter Olympics opening ceremony, but the German automaker is sharing ...

It's probably just about when the convertible top drops on the new BMW F23 that the landscape shown in the new car's ad starts to look somewhat familiar. And then the sign reading Palm Springs comes ...

A slap on BMW's eco-cheek came this week from UK's Advertising Standards Authority (ASA), an independent regulator of advertising, who found that the German carmaker's ad portraying the ActiveE ...

BMW of North America said its U.S. marketing campaign for the Sochi 2014 Olympic Winter Games includes advertisements, social and digital media campaigns and a national drive to benefit Team USA. BMW ...

BMW of North America has suspended its advertising on Fox News' 'The O'Reilly Factor” program after the New York Times reported Fox and star host Bill O'Reilly paid five women to settle claims he ...

America is the land of freedom. You’re free to ride your Harley-Davidson, put whatever you want on your Maine license plate, or show TV commercials with cars drifting and performing stunts. But in the ...