BMW acquired Alpina back in March 2022 without disclosing any financial details of the transaction and has finally made the ...

January 2nd 2026 marks the beginning the BMW Alpina brand, installing the Alpina between BMW itself and Rolls Royce in the ...

BMW has officially taken full control of Alpina and given first hints of its plans for the long-running performance firm – ...

After decades of close collaboration, BMW has officially relaunched Alpina as an exclusive brand within the BMW Group, ...

BMW has announced that Alpina, its longtime collaborator, will become a standalone brand. The rights to the Alpina trademark ...

A new era begins for Alpina under BMW, featuring a fresh identity, high-end personalization, and powerful models based on the ...

As of January 1, 2026, the luxury car brand Alpina has been officially incorporated into the BMW Group, now known as BMW ...

Three years on from buying Alpina, BMW has finally detailed some of its plans for the storied performance marque.

BMW's ownership of the Alpina brand, announced in 2022, has officially come into effect. In order to understand what to expect, we first need to know how we got here. Alpina seemed to be doing just ...

BMW’s acquisition of Alpina was finalised in March 2022, but it has only now taken full control after honouring the five-year ...

Reports indicate Alpina's first product under BMW's full control will likely be the return of the 7 Series-based B7 ...

The famed performance-luxury marque enters 2026 fully integrated, with its identity, philosophy and future now shaped from ...