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New Balance’s new soccer tagline asks players to “make chances” or “take chances.” The Boston-based footwear maker has done so itself, creating its first range of soccer cleats, unveiling them this ...

Which New Balance soccer cleats are best? If you’re a soccer star in the making, you want every advantage you can get over your opponents, making a reliable pair of soccer cleats a must. New Balance ...

New Balance Football, the Brighton athletic brand’s new global soccer division, yesterday unveiled its first two styles of boots for the sport. The Visaro and Furon are available for pre-orders on the ...

New Balance is honoring one of the biggest names in American women’s soccer with a special cleat this week. Taking inspiration from Lavelle’s composed yet powerful presence on the pitch, the cleat ...

The classic style of the new uniforms New Balance designed for Liverpool Football Club is meant to be a throwback to the ‘80s. And while for many Americans, the era’s fashion brings to mind bright ...

"Our goal is to be in the top three of global athletic brands," said New Balance Chief Executive Robert DeMartini. "And to get to the top three, we have to be in the world's biggest sport." New ...

New Balance has signed another major soccer sponsorship deal, this time with the Scottish team Celtic, according to the club. The Boston athletic gear company will supply the team’s jerseys, training ...

Boston-based footwear firm New Balance has been firing on all cylinders in recent years with sales up 17% annually since 2010 to reach $3.3 billion last year. Much of the growth has taken place ...