Most consumers associate Under Armour with the tight-fitting shirts that wick away football players’ sweat. But with its new “I Will What I Want” ads, Under Armour is trying to rebrand itself as gear ...

When 5-year-old Marisa Hartwick goes to college, she’ll still be playing dress up. “I will wear a pink or red dress, and I will wear ballet slippers,” she said. Like many girls, Hartwick, whose ...