Brand Loyalty is a column that explores our cultural obsession with brands—like Kanye West’s discovery of Vetements, Prada's short-lived cellphone, and Kristen Stewart's favorite Outdoor Voices hat.

John Geiger could have released his latest baseball hat collection anywhere in the country, but there really was only one place — the city of his home team. Geiger, 39, a Sto-Rox High School graduate ...

Tim Arzaga has been collecting hats since 2006. By his own admission, it’s a chore to take inventory. It's easy to see why. “At last count, I have over 1,000 hats. Of Padres alone, currently between ...

If you're online as often as I am, you've probably already seen tweets about the New Era State Park cap collection making the rounds. The collection features a hat for most Major League Baseball teams ...

If you buy something through my links, I may earn a commission. I absolutely LOVE a good hat! I’m so into the basebal ...

Big League Chew and Major League Baseball go hand in hand, and earlier this year, New Era dropped a 2024 Big League Chew x New Era MLB hat collection, celebrating more than 40 years of that ...