Beauty is always changing, and staying ahead of the curve means knowing what's coming next. The year 2026 is bringing fresh, exciting trends that blend natural beauty with high-tech innovation and ...

Sponsored Content Summer is officially in full swing, and this season’s beauty and fashion trends are all about glowing skin, ...

This summer, beauty trends are all about softness with a side of shimmer. From airbrushed satin skin that lets your real texture shine through, to chrome nails and mermaid waves made for daydreaming, ...

She doesn't shop the way her mom did. The beauty industry boomed in 2022 and 2023, with foot traffic to beauty retail stores growing faster than in any other kind of retailer. That’s what R.J. Hottovy ...

With what seems to be the hottest summer in history, these rising temperatures are encouraging the easiest beauty trends that create the illusion of wearing a lot of makeup when, in reality, you’re ...

When people look back on 2025 beauty, what will the era be typecast as? Probably a year defined by its in-betweenness. Oh, and blush blindness. After the whiplash of early-2020s E-girl makeup followed ...

As the modern wedding has exploded into a multi-day event, a shift is underway for beauty and grooming trends. Brides and grooms alike are rethinking what it means to get ready for the big day, ...

Jenna Ortega’s eyes are lightly smudged, framed by dark shadows. Her face is pale, and her cheekbones are accentuated by a dash of gray. Her lips are tinged purple. She looks exhausted, but that’s the ...