Lego’s Smart Play system announced at CES 2026 earlier this week is a new embrace of digital technology that we haven’t seen from the company before. While the demo Lego gave at its press conference ...

Prefer Newsweek on Google to see more of our trusted coverage when you search. At its core, the function of a brick-and-mortar today doesn't look much different than it did fifty years ago: A customer ...

LEGO is kicking off 2026 with a major new launch, revealing a brand-new "Smart Brick" technology that will be incorporated with an upcoming wave of Star Wars models. However, although the goal is to ...

Small speakers hum as two "Star Wars"-themed Lego lightsabers clash. Lights beam from the top of a Lego-built airplane. A roaring engine sound kicks in as multiple vehicles race across the floor. It's ...

If brick-and-mortar retailers want to continue to thrive and differentiate themselves from online retailers, embracing technology is the way to go. The Fast Company Executive Board is a private, ...

Matthew is a journalist in the news department at GameRant. He holds a Bachelor's degree in journalism from Kent State University and has been an avid gamer since 1985. Matthew formerly served as a ...

LEGO is getting a whole lot smarter. Earlier this year, the famous toy brand announced the launch of some new sets that feature Smart Brick technology. This brings things to life via flashing lights ...

It’s no secret that the retail industry moves fast. Factor in inflation, shifting consumer behavior, and ever-evolving technology, and retailers may find it challenging to plan their next move. As we ...