Consumer loyalty is not disappearing. More than half of adults still participate in loyalty programs. The question is will ...

How brands build better relationships and find their niche. Consumers overwhelmingly have positive experiences with loyalty programs. More than half of adults say they participate in them, and 96 ...

The company’s model starts simply: renters receive cashback when they sign a lease, pay rent on time, or renew. But the ...

In the ultra-competitive market for consumer packaged goods (CPG), brand loyalty programs play a crucial role in differentiating your brand from the rest. With countless product options and the rising ...

Your favorite rewards programs might not be doing what you think — and your phone bill might be the best place to start.

Brands that treat credit as a one-time event are missing opportunities to drive long-term loyalty. Rather than a one-time purchase, credit is a long-term relationship between brand and customer.

Personalization wins loyalty. Loyalty programs thrive on real-time data and AI-driven insights, which help create tailored rewards that drive deeper customer connections. AI powers smarter rewards. AI ...

Recently, loyalty programs have been heavily emphasized as a way to drive guest retention, however, the key to building lasting loyalty goes beyond offering rewards. Today’s restaurants should shift ...

For years, loyalty programmes across the region operated on a simple formula: spend more, earn more. Points, vouchers, ...

Fanatics is launching a new loyalty program that will reward sports fans for buying merchandise and apparel, trading cards and placing sports bets. It will further draw a connection between Fanatics' ...