An expert weighs in on the viral "brown pencil theory," which states that you only need one makeup product to do your entire face.

When it comes to color trends, TikTok and Instagram influencers have spoken: Chocolate brown is still riding its wintertime wave straight through Spring and summer, and it’s high time that you pick up ...

When it comes to filling in sparse brows, there's no easier tool to use than an eyebrow pencil. The real challenge is finding your right shade match — and for blondes, this can be especially tricky.

Over the last few years, TikTok has become a playground for fashion and beauty. Different aesthetics, trends, must-have products, dupes, and hacks go viral on the app almost daily. In the beauty realm ...

Entrepreneurs like Latoya Nicole are working to fill gaps where African Americans are underrepresented from product lines. Nicole—CEO and founder of Entrepreneurs Color Too— came up with an idea to ...

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