Databricks unveils CustomerLake in push towards marketers

Data plaform Databricks is pushing further into the marketing industry with the launch of customer data platform CustomerLake ...
TMCnet

Acxiom Real ID Powers Identity for Databricks CustomerLake and AI-Ready Marketing

With Acxiom Real ID as the resolved identity foundation for every analytics, audience, and activation workflow in Databricks, marketers can achieve a single, unified, and actionable view of customers ...
Adweek on MSN

Databricks launches an agentic challenger to traditional CDPs

CustomerLake uses AI agents to personalize campaigns and activate data in real time.
CMSWire

Meet the Newest Martech Member: Databricks, Via Agentic CDP

Databricks enters the CDP market. The data and AI platform announced CustomerLake at Data + AI Summit, an agentic Customer ...

Key takeaways from day two of the Databricks Data + AI Summit

The company added more details about AI Runtime, a serverless graphics processing unit for enterprise deep learning that has ...