After I wrote the story Three Market Tested Lessons About Data Storytelling, which covered ClearStory Data’s approach to data-driven stories, it became clear that people can interpret the idea of data ...

Good relationship marketing is all about communication, and the best way to communicate is to tell a good story. For instance, a famous experiment by Significant Objects found that good storytelling ...

As big data use gains prevalence, it becomes increasingly important to communicate information in ways that are easily understood by internal and external stakeholders. Accounting students learn how ...

Numbers don’t lie—but sometimes they can be made to fib. As anyone in business knows, one of the greatest sources of danger is a large, complex, convoluted collection of data. Massive datasets can be ...

The growth of data in journalism, storytelling and civics has ignited a rise in the number of university courses, workshops and hackathons that aim to teach students, professionals or community ...

Data storytelling is the process of combining graphics and narratives to help audiences understand complex data There are eight types of graphs and charts that marketers can use to tell data stories ...

I recently had the opportunity to sit down with Megan Kvamme (CEO and Founder, FactGem), Rehgan Avon (Founder, Women in Analytics Conference) and Dave Cherry (Executive Advisor, Cherry Advisory) to ...

The growth of data in journalism, storytelling and civics has ignited a rise in the number of university courses, workshops and hackathons that aim to teach students, professionals or community ...

Using data visualization to support visual data storytelling is a craft, and one that takes practice, expertise, and a good bit of drafting and rewriting. Strong visual narratives that make data ...

During the 2024 election, America experienced a compelling story underpinned by data. Before the election, the likelihood that either party would win was forecast by election polls that projected ...