I think it’s fair to say that the average angler gravitates toward the latest and greatest developments in tackle. Don’t get me wrong, I do too. I’m always eager to try a new lure on my home waters, ...

Ethan Albright with a rainbow trout he caught on one of his bio lures; a close-up of the lures fresh out of a mold. Photos courtesy Ethan Albright “I haven’t been able to get out on the boat yet to ...

There’s nothing like the jolt of adrenaline when that fishing line jerks tight from a big-mouth bass hammering a lure as the rod bends over. Bass are aggressive fish that fight hard and are widely ...

A hard-fighting, incredible-looking fish that will have you experiencing some of the best coastlines in the UK, bass fishing ...

Nothing makes an offshore angler’s blood boil more than a disparaging comment attacking the lures he’s pulling. I got set up like a bowling pin during the Miami International Boat Show this past year ...

One of the interesting things in talking with many of these makers—aside from the competitive nature of the business—is that there is a good deal of sharing of ...

While there are a lot of different baits that work well for catching perch in the winter, if you want the best shot at catching your limit, you’ll need some quality ice fishing lures for perch in your ...

Japanese fishing company DUO has begun preorders for two new Pokemon fishing lures today, March 2, 2021. The two lures are modeled after Pikachu and Kyogre. People in Japan can order the Pikachu lure ...