The toy giant in 2016 lost the global rights to the Frozen and Disney Princess toy lines to rival Hasbro. By Etan Vlessing Canada Bureau Chief Stock in Mattel has risen sharply after the toymaker said ...
Starting in 2023, Mattel will return to making Disney Princess and Frozen toys. Today the toymaker announced a multi-year global licensing agreement with Disney for its Princess and Frozen lines, to ...
Mattel Inc. has won back the rights to produce toys based on The Walt Disney Company’s lineup of iconic Disney princesses and “Frozen” characters. Hasbro was previously the owner of the licensing deal ...
Mattel Inc. stock jumped nearly 9% in early Wednesday trading before settling at a 4.3% rise for the day after it announced that it has won the license to sell Disney Princess dolls and those based on ...
Disney Princess and Frozen toys are a lucrative business line for The Walt Disney Co (NYSE:DIS) and also for whomever lands the licensing rights to the popular brands. Here’s how those rights changing ...
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It’s a magical world again for Mattel. The toy company won back the rights to make dolls based on Disney’s princess characters, including Frozen’s Elsa and Anna, Jasmine from “Aladdin” along with Snow ...
Mattel CEO Ynon Kreiz says today’s acquisition of rights to make dolls and toys stemming from Disney‘s princess and Frozen will arm the company with more recognizable properties in a crowded ...
Few toys spark the imagination like Disney princess toys. After all, they’re inspired by some of the most well-animated, charming characters in the world. And with a level of popularity that shows no ...
Toy giant Mattel said Wednesday it has wrested back control of the lucrative licenses for Disney Princess and “Frozen” characters from its archrival Hasbro. The deal will allow Barbie owner Mattel to ...