Customer feedback, AI insights, and market signals compete for attention. The challenge is knowing what deserves action. The ...

Are you a print subscriber? Activate your account. By Ad Age Staff - 6 hours 31 min ago By Ad Age Staff - 10 hours 48 min ago By Ewan Larkin - 11 hours 7 min ago By Parker Herren - 12 hours 6 min ago ...

I came from a very strong clinical background working at the Royal Free Hospital in London, where I was part of the team that established the allogeneic stem cell transplant service. That gave me a ...

Right now, CMOs are navigating a fast-moving environment, marked by economic pressures, new technologies, and shifting consumer expectations. The pressure to demonstrate impact while adapting to new ...

Plus: Can AI-Generated Works Be Copyrighted? Falling Consumer Confidence Translates To Less Spending, NIL Payments In New Spotlight, Kate Spade Partners With Equii ...

Both Executives Rely On Data And Can Use That Information To Improve Customer Experience, Says Zensar Chief Business Officer Anup Rege. In many companies, walls between departments are coming down so ...

Emma Turner argues that CMOs asking for transformation too often get a communications solution dressed in strategy language.