Virtual try-on fashion and AR shopping are transforming the way people buy clothes online, solving fit issues and creating a personalized shopping experience.

Google is turning the mirror on your phone into a fitting room, letting shoppers see clothes on a realistic digital version of themselves using nothing more than a selfie. The company’s upgraded AI ...

Google's feature that lets you try on clothes virtually now works with just a selfie. The feature uses Google's AI image model, Nano Banana, to generate a full-length avatar from your photo. There are ...

Shopping is one of the main reasons we use tools like Google Search. That's probably why Google has added so many shopping-related features to its products over the years. More recently, it's also why ...