You couldn't escape the K-beauty global sweep of 2025. Now, heading into the new year, what are the trends (and products) ...

“Blush had a real moment in 2025, with lots of cool girls in Korea wearing blush high up on their cheeks, right below their ...

These are the biggest K-beauty nail trends set to dominate your feed in 2026 — including tattoo manis, "syrup nails," and ...

The Korean beauty industry’s measured push into technology-driven innovation has never been more visible than at the Consumer ...

“We expect that 2026 will see a major surge in modernised hanbang (traditional Korean herbal medicine) formulas. We’ll be ...

If Korean skincare has taught us anything over the years, it’s this—great skin doesn’t come from rushing. There’s no magic ...

With Korean-born plastic surgeon Dr. Eunice Park at the helm, AIREM is introducing the latest Korean innovations to the United States. Here’s what to look out for. ByAnna Haines, Former Contributor.

SEOUL (Reuters) -Emboldened by roaring online success in the U.S., South Korea's cosmetic startups are expanding their bricks-and-mortar presence in the world's biggest consumer market, confident ...