Lego Unveils Smart Play
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There may be plenty of Harry Potter LEGO sets already, but the release cadence is not slowing down one bit in 2026. A big new batch is now available, including the gorgeous display piece depicting key scenes and characters from the Sorcerer’s Stone.
LEGO reveals its Smart Play system, which uses a Brick, Tag, and Minifig system to bring greater interactivity to its sets.
Lego’s Smart Bricks differ from earlier tech-enabled Lego products by using wireless charging pads (avoiding disposable batteries) and boasting batteries that will still perform after years of inactivity.
A day on from the official reveal of LEGO Smart Brick, the company has responded to concerns that its big announcement poses a risk to its core basis in physical play.
LEGO does not reinvent itself very often. It’s a toy company that has been iterating on the same idea for decades. It patented the LEGO Brick almost 66 years ago, and any piece you buy today will work with one that came out of the first mold in 1958.