Leeron is a New York-based writer who specializes in covering technology for small and mid-sized businesses. Her work has been featured in publications including Bankrate, Quartz, the Village Voice, ...

Mike Maynard is the CEO at Napier, a marketing agency for B2B technology firms that accelerates the customer journey for prospects. Email marketing still matters—perhaps more than it ever has. There.

Learn how to improve B2B cold email reply rates with the read-aloud test, the 100-word rule, stronger personalization, and ...

Discover why email marketing remains a powerhouse tool for business owners in the digital age. Learn how to build personal relationships, drive conversions and future-proof your business with ...

Stop deciding whether to market each week—and start deciding when.

Getting your marketing emails into your recipients' inboxes and making sure they actually get read are vital to the success of your email program. You can't guarantee 100% delivery, but you can take ...

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Getting the right message to the right client at the right time is the holy grail for any marketing leader. But these days, a growing universe of marketing channels can leave marketers wondering which ...