NBC will also have the Super Bowl and the NBA All Star Game as part of what it is calling 'Legendary February,' with those ...

Around two-thirds of returning brands increased their ad investment, and 37 new brands joined the NBA Christmas lineup for 2025.

For years, fans have witnessed plenty of creative ads from Nike centered around NBA legend LeBron James. Now, a new member of the James family has an ad from the company. After Bronny James was ...

As the NBA gets set to tip off its new 11-year, $76 billion media-rights juggernaut on Tuesday night, advertisers have already snapped up much of the available in-game inventory for the 2025-26 season ...

SAN FRANCISCO, CALIFORNIA - OCTOBER 05: Bronny James #9 of the Los Angeles Lakers drives against Stephen Curry #30 of the Golden State Warriors in the first half of a preseason NBA game at Chase ...

On some level, I understand why a league like the NBA would want to keep a tight rotation of commercials for the playoffs. In the same fashion that a head coach of an NBA team keeps a tight playoff ...

Squish them together into one sprawling 12,338 square-mile mass, and the 77 counties that make up the blended Indianapolis and Oklahoma City markets would yield a grand total of 1.99 million TV homes, ...

Max Christie extolled the virtues of Anthony Davis, but that shouldn't keep the Mavs from trading him by the deadline.

The NBA trade deadline is one month away -- so where do we think Giannis, AD, Trae Young and others will be on Feb. 5?

Cooper Flagg and the Dallas Mavericks blew a fourth-quarter lead against Derik Queen and the New Orleans Pelicans, falling 119–113 on the road Monday night.