As parents continue to worry about how much time their kids are spending on screens, the toy association is promoting ...

As toy experts, we've seen and tested a lot of toys over the years. We put these toys in the hands of kids of a variety of ages, and keep track on spreadsheets of what is a hit, if they actually ...

While other major companies roll back their diversity, equity and inclusion (DEI) initiatives, Mattel Inc. has launched the first Barbie® doll with type 1 diabetes. The doll, part of Barbie's ...

The iconic Barbie doll has taken another significant step toward inclusivity with the launch of its first doll representing someone living with type 1 diabetes. This groundbreaking addition to ...

Barbie’s latest look includes a glucose monitor — Mattel’s newest doll is living with Type 1 diabetes. Mattel, Inc. said this week in the announcement that the new Barbie, which is part of the Barbie ...

Walmart is offering competing deals to Amazon Prime Day, including a Barbie DreamCamper playset for $65. The Barbie DreamCamper includes seven play areas and over 60 accessories. Walmart's Deals ...

Looking for the hottest toys for Christmas this year? From Barbie toys and action hero figures to this year’s coolest LEGO sets, your kids will be thrilled to find any of these holiday toys under the ...