Media Consulting Group (MCG), a global leader in programmatic supply management and optimization, today announced a strategic ...

For years, independent agencies won business by being different from holding companies: agile, responsive and flexible, with ...

New York, NY — [January 6, 2026] —AdExchanger, part of the Chief Marketer Network, today announced the launch of Programmatic AI, a new spring industry event debuting May 18–20, 2026, in Las Vegas.

To tackle programmatic fragmentation from both sides of the transaction, AdLib, provider of the leading demand-side platform (DSP)-agnostic media buying platform for in-house programmatic teams and ...

It’s hard to find a topic that all marketers agree on, but if there is one, it’s likely that programmatic ad buying continues to be a dominant channel for advertisers looking to scale. In fact, it ...

Richard Ottoy, SVP Sales, EMEA, Assertive Yield, looks at why operational friction acts as a quiet, systemic tax on publisher yield... The macro-environment for digital publishers has reached a ...

AI reshaped discovery, DOOH and CTV moved toward performance, loyalty partnerships deepened ecosystems, and promo automation ...