The so-called 'Cola War' or Pepsi vs Coca-Cola has become a bit of a one-sided fight. Only Pepsi tends to throw punches these days. For the most part, Coca-Cola remains above the whole thing while ...

Nearly 20 years after Pepsi debuted its “Roman Empire” ad featuring Britney Spears, Beyoncé, and Pink, the soda brand is back with a new “Gladiator II”-themed campaign titled “Make Your Gameday Epic” ...

Pepsi and Paramount Global will travel back in time in a big bid to prove the TV commercial still has a future. Starting Thursday, the soda giant will launch a massive video blitz, set in ancient ...

In the mid-1990s, a cheeky Pepsi commercial took a playful jab at over-the-top advertising, only to find itself at the heart of a multimillion-dollar lawsuit that remains a legal touchstone even today ...

The most recent Pepsi ad starring Kendall Jenner, which has since been removed from YouTube by Pepsi itself, portrays the model solving the world’s racial and social injustices by simply offering the ...

The rivalry between Pepsi and Coca-Cola is maybe the most famous in all of food, and while taste certainly plays a role, it has often been a rivalry about branding. With both colas dating back to the ...

Pepsi has decided to pull its newest ad, which should never have been made, featuring Kendall Jenner. The ad, which went live Tuesday, showed Jenner among a crowd of protesters, handing a police ...

NEW YORK, Nov 17 (Reuters) - PepsiCo has moved the high-profile advertising duties for Pepsi and Diet Pepsi to TBWA\Chiat\Day, an agency owned by Omnicom Group , as it looks to reinvigorate sales of ...

Discover how comparative advertising can elevate your brand by highlighting product strengths over competitors, and learn the rules for successful implementation.

Alan Maxwell Pottasch, the advertising man behind the iconic “Pepsi Generation” ad campaign died Friday at 79 in Los Angeles, where he was working as a consultant on a Pepsi TV commercial. Pottasch is ...