Content that doesn’t get read is useless. So, how do you create content your audience will read (and not just skim)? Make it more readable. This sounds so simple it’s silly, but it’s true. Readability ...

Most writers assume they write well. Yet most writers grapple with the reality of writing as a black box. That is, we know that writing works, but we’re a bit fuzzy on what makes readers grasp the ...

I vividly recall when an editor in chief invited me to publish in a well-known journal. Fresh from defending my dissertation, I still grappled with understanding how publishing worked in academia—like ...