Rolex usually plays it close to the vest, but 2025 brought a broader, bolder mix of metal and print, spanning wrist, desk and ...

An insight from the program is that consumers will pay 28% more on average for a preowned watch that has been certified ...

Over the past five years, the luxury watch aftermarket has gone from niche obsession to mainstream financial conversation.

Not long ago, buying a new Rolex required a certain suspension of disbelief. Prices followed ravenous appetite rather than ...

In April, Rolex appeared to tease the Land-Dweller – its first genuinely new watch line in years – via a carefully ...

Editor’s Note: The above taxonomy is Rolex’s own. For our purposes, we’ve separated the Explorer and Explorer II, as they’re two very different watches and occupy unique positions in Rolex’s overall ...

Once upon a time, when mechanical watches were the world’s standard timekeepers — and long before Rolex was a “luxury” brand according to the contemporary definition — certain governments and ...

QB Brock Purdy rewards his offensive line with custom Rolex watches for Christmas as San Francisco pushes toward the NFC West ...

For Christmas, the 25-year-old San Francisco 49ers quarterback gifted his offensive linemen with custom Rolex watches.

It does not come with much surprise that Rolex is a company with a high reputation. The 2014 Global RepTrak 100 study by the Reputation Institute places Rolex in an exceedingly high position as tied ...