On Friday, the Department of Agriculture’s Forest Service and other federal agencies will celebrate the 80th birthday of the most potent symbol of America’s wildfire issues — Smokey Bear. Born from a ...

USA, — The nation's most beloved wildfire prevention ambassador is celebrating another milestone birthday. Smokey Bear, the iconic figure who has taught Americans about fire safety for more than eight ...

Throughout the past 70 years, there's been one person, or bear rather, who has been responsible for educating the world about the dangers of forest fires. Smokey the Bear, the beloved spokesperson for ...

The longest-running public service announcement in the U.S. turns 80 years old today. Its message is simple and one you’ve heard many times before: “Only you can prevent wildfires.” Smokey Bear, the ...

Forbes contributors publish independent expert analyses and insights. Marc Berman is a New York-based reporter who covers media. Preventing wildfires. That is the goal behind the classic Smokey Bear ...