Forbes contributors publish independent expert analyses and insights. Marc Berman is a New York-based reporter who covers media. Preventing wildfires. That is the goal behind the classic Smokey Bear ...

The longest-running public service announcement in the U.S. turns 80 years old today. Its message is simple and one you’ve heard many times before: “Only you can prevent wildfires.” Smokey Bear, the ...

(USA TODAY) — He's an American icon on par with Mickey Mouse and Batman. He's been in comic books, and on milk cartons and TV ads. But he's only uttered five words in his life: "Only you can prevent ...

Smokey Bear turns 80 years old today, Friday, Aug. 9. In honor of his eight decades of telling Americans about the importance of fire safety, read on for eight fun facts about one of America's most ...