An interdisciplinary team of researchers reports on how social norms -- 'patterns of behaviors or values that depend on expectations about what others do and/or think should be done' -- can be ...

As we continue to navigate a rapidly evolving digital landscape, marketers have the opportunity to leverage digital sociology to develop more effective, culturally relevant programs. Before I dive ...

In the last article, we evaluated why people follow the crowd—and when that may or may not be a good strategy for personal decision-making. In that evaluation, we discussed how individuals often look ...