01/15/2019 — Bra shopping is one of our least favorite tasks: They’re expensive, it’s hard to figure out what size you need, and you often end up with one bra that works pretty well and a bunch of ...

"SOMAINNOFIT" involves a proprietary app that connects via Bluetooth to the SOMAINNOFIT bra. As with Like A Glove's fit leggings, the app-plus-bra tech captures and records key body measurements, then ...

As many as 80% of women are wearing the wrong size bra, but the Soma Innofit smart bra (one of our Top Picks for CES 2019) can change that. It’s a wearable, Bluetooth-enabled device that finds the ...

Finding the right bra size can be an arduous process, and the vast majority of women aren't wearing the size they should. But Soma is looking to make it slightly less awful to track down the right bra ...

Soma is bringing Bluetooth to the bra world. The Somainnofit bra is designed to help women determine their actual bra size, simply by slipping it on. It's a black, sports-bra-style garment with four ...

FORT MYERS, Fla., July 17, 2019 /PRNewswire/ -- Chico's FAS' (NYSE: CHS) intimate apparel brand, Soma, today announced its partnership with retail concept, b8ta and an expanded partnership with QVC ...

Chico's FAS on Wednesday announced its Soma intimates brand is partnering with retail concept b8ta, according to a company press release. The "SOMAINNOFIT " bra, which uses technology to help ...

If you’ve gone into a fitting room with a professional fitter, then you know it takes a few types of measurements to get your correct bra size for both the band and the cup. The Somainnofit is a ...

What: Soma has released new additions within its signature Enbliss bra line, just in time for spring. The collection features a vast selection of bra silhouettes with a streamlined fit and minimal ...

New York Post may be compensated and/or receive an affiliate commission if you click or buy through our links. Featured pricing is subject to change. OK, real talk. Bras can be expensive and, for an ...