The company's factory in Garland, Texas, employs more than 200 workers. Stetson hats are an American classic like baseball, apple pie and fireworks on the Fourth of July. The company was founded by ...

In the May before its launch, I had my own opportunity to get familiarized with Stetson, when I received an invitation to view its factory in Garland, Texas, some 40 minutes’ drive from Dallas. It was ...

Beyoncé, Jeff Bezos, Barbie and Ken and the characters on “Yellowstone” all have one thing in common: In the past few years, they’ve worn Stetson cowboy hats. Once considered a niche accessory, cowboy ...

There are a lot of brands that boast about their American heritage, even if they're only a few decades old. Then there's Stetson. The quintessential Western brand was founded in 1865 by John B.

Forbes contributors publish independent expert analyses and insights. I am a NYC-based journalist covering the luxury and fashion industry. To mark the milestone, the brand has penned its first book ...