"Mattel had spent years obscuring Barbie's backstory," Hitt writes. According to the new book, Barbie is actually a "knockoff ...
New York (CNN) — The ‘Barbie’ movie, which turned into a global box office phenomenon in a matter of weeks, appears to be energizing sales of Barbie toys after its summer release. Barbie toy sales in ...
With the Oscar-nominated ‘Barbie,’ Mattel has arrived in Hollywood. What’s next for the toy company?
Before the “Barbie” movie was released, the Barbie brand already had a 99% rate of global brand awareness, selling more than 100 dolls every single minute, according to Mattel. For the past two years, ...
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Toy Tariffs Hit Hard: Mattel and Others Raise Prices, Leaving Barbie and He-Man Fans Pinched
Mattel is hiking toy prices due to massive tariffs, and fans of Barbie and He-Man are about to feel it in the wallet. Mattel dropped a bomb on May 5, announcing price hikes across its U.S. products in ...
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