Adults bought more toys for themselves than for any other age group last quarter for the first time ever, surpassing toys for even the historically-dominant preschooler market. Consumers 18 years of ...

Adults are flocking to toy stores and buying more items off the shelves for themselves than anyone else based on a new report. Circana, a market research company, released a report revealing adults ...

Adults are the world’s fastest-growing group of toy buyers. In the US alone, they’re spending over $7 billion a year on toys for themselves, like Lego, plush toys, Hot Wheels, Barbie dolls, and Sonny ...

PHOENIX - Kids, move aside. It’s the adults' turn to play. Data from Circana shows that adults 18 and up have surpassed kids, ages 3-5, to become the biggest customer demographic for the toy industry.

Playing with or collecting toys has become an increasingly acceptable part of adulthood in recent years. Many of us have felt the temptation to buy a figure, plushie, or LEGO set involving our ...

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Click to share on X (Opens in new window) X Click to share on Facebook (Opens in new window) Facebook Labubus are the newest viral phenomenon. Bags are frequently adorned by the furry monster dolls ...

Fans of the cult classic movie “The Hudsucker Proxy” will remember that the main character kept describing his invention of the hula hoop as being, “you know, for kids.” But top toy companies are ...

“With school-age kids, a lot of what is trending is pop culture,” said Leah Pickering, who owns Kazoodles Toys & Gifts (13503 S.E. Mill Plain Blvd., Vancouver). That might be pickles, screaming ...