Link management platform Bitly has launched a new tool for marketers to track campaigns across channels and optimize efforts in real-time. Called “Campaigns,” the tool is a part of Bitly’s Brand Tools ...

Bitly was known as the de facto Twitter link shortener back in 2008. As that business commoditized – and Twitter, Google and other platforms released their own versions – Bitly recognized its real ...

Bitly's new customizable Analytics dashboard expands the company's analytics capabilities for unified insights across short links, QR Codes, and Link-In-Bio solutions. Professionals who rely on data ...

Bitly has just rolled out a brand new mobile site, to allow tablet and smartphone users to shorten, share and track links on the go. The HTML5 optimized version of Bitly’s webite is cross-platform so ...

Bitly is best known for providing a way to shorten Web hyperlinks so they leave more room for headlines and comments in 140-character tweets on Twitter. It's still doing that, but for years it has ...