Demonstrating “the power of a relatively simple technology in changing behavior,” a text messaging program from nonprofit Truth Initiative called “This is Quitting” has resulted in 35% more teens ...

The latest CDC and FDA data shows that youth e-cigarette use (vaping) continues to decline. Oddly, leading anti-nicotine groups like The Truth Initiative are doing all they can to minimize the decline ...

While smoking rates have fallen to record lows, vaping has become increasingly common, with some evidence finding it to be a ...

Vaping has exploded in popularity over the last decade. Touted as a 'safer' alternative to smoking, those eye-catching sticks have been embraced by millions around the world. As the clouds of vapour ...