With Halloween approaching and candy displays a common sight at grocery stores, many are wondering if there's really a difference between two sides of one common Halloween treat. Whether it's a single ...

Imagine biting into that perfect balance of cookie, caramel, and chocolate, when suddenly a thought strikes — why is it called Twix? It's not exactly descriptive of what's inside, and yet it feels ...

Beloved confectionary brand Twix has revealed a brand new visual identity, along with a new $70M campaign designed to focus on unity. Whereas previous marketing has used encouraged customers to "pick ...

Twix's Instagram Story is notable for using a split screen as part of a coy campaign that claims to have "scientific" proof of differences between people who prefer one side of a Twix bar. Twix has ...

Get Access To Every Broadway Story Unlock access to every one of the hundreds of articles published daily on BroadwayWorld by logging in with one click. Today, Mars Chocolate North America announced ...