Forbes contributors publish independent expert analyses and insights. Human beings like to surround themselves with people like themselves—people with similar values, personalities, interests and ...

As you head toward the Monster Hunter World end game, affinity gets more and more important, but what is it? Instead of a traditional levelling up process, Monster Hunter World measures your ...

Affinity is a term you will no doubt have noticed with your weapons in Monster Hunter Wilds. It's an important stat for your weapon that has existed in previous Monsters Hunter but isn’t fully ...

Have you ever noticed that you have more of an affinity for certain products over others? Affinity marketing relates to how customers identify with and share a set of common values with the brands ...