If you’ve watched a pop star perform live, chances are you’ve noticed their super shiny legs. So what’s the secret to that sleek celebrity shine? Pantyhose. Specifically Wolford Neon 40 tights. But ...
As Wolford prepares to celebrate 65 years of creating the world’s hautest hosiery, marketing maestra Martina Brown explains how the Austrian megabrand stays so many steps ahead, season after season.
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