ITC Sunfeast YiPPee! has launched its new brand proposition “Why Just be Happy, When you can be YiPPee!” through a new campaign. The campaign embodies its philosophy that ‘YiPPee! Makes You Full of ...

Diversified group ITC’s instant noodles brand Yippee is inching closer to become a Rs 1,000 crore brand, making the most out of the controversy that hit rival Nestle’s Maggi. “Sunfeast YiPPee! as a ...

ITC Ltd-owned instant noodle brand Sunfeast Yippee has launched a new ‘My’ range with four variants—My Crazy Chow, My Madly Manchurian, My Mystery Masala and My Truly Chicken—targeted at young ...

Experts say ITC is set to gain significantly if it ramps up Sunfeast Yippee's distribution and increases its shelf space. ITC’s Sunfeast Yippee Noodles, currently the second largest brand in the ...

With the Maggi scare and the aftermath of Maggi ban, ITC has recently launched a new TVC for its Yippee noodles brand, assuring customers about its safety, keeping in mind the health concerns of its ...

Diversified group ITC’s instant noodles brand Yippee is inching closer to become a Rs 1,000- crore brand, making the most out of the controversy that hit rival Nestle’s Maggi. “Sunfeast YiPPee! as a ...

Cigarettes and FMCG major ITC has clarified that its noodles, sold under the Sunfeast YiPPee! brand, are safe for consumption. Reacting to the report, the company said it is committed to quality and ...

Kolkata: ITC Ltd on Friday said that the decision of Gujarat to ban its Yippee instant noodles was not communicated to the company and felt such action will severely impact the growth of the processed ...