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Every business needs good branding to succeed. Discover the basics and key tips to building a successful brand in this detailed guide. Opinions expressed by Entrepreneur contributors are their own.

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Vikki Velasquez is a researcher and writer who has managed, coordinated, and directed various community and nonprofit organizations. She has conducted in-depth research on social and economic issues ...

Lenore Cangeloso, L.Ac. M.S.A.Om. Acupuncture / Herbal Medicine Lenore Cangeloso is a board-certified acupuncturist and herbal medicine practitioner based in Oregon. She graduated with honors from ...