The campaign uses social media, influencers, on-ground activations and a brand tie-up, built around the film’s themes of love ...

The push for southern content by Netflix and JioHotstar is seen as a strategy to boost India's OTT growth. With a growing ...

Prime Video, Zee5, and JioHotstar have launched a fresh lineup of original titles on the first weekend of 2026. These include ...

As 2026 begins, streaming platforms offer a mix of returning favorites and new originals, ensuring a year filled with binge-worthy content across genres.

The new year is shaping up to be an exciting one for Indian OTT audiences, with platforms rolling out a packed slate of bold ...

Slated for a theatrical release on January 23 2026, Border 2 brings back the scale and emotion of the iconic 1997 war film ...

The highly anticipated Parasakthi audio launch event, which was attended by the cast and crew members including ...

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Heading into 2026, the Indian OTT industry appears more mature and more realistic. Growth will continue, but it will be ...

Micro-dramas became immensely popular in 2025 and are expected to emerge even stronger in 2026 as streaming service providers ...

Netflix, Sony LIV & ZEE5 debut De De Pyaar De 2, Freedom at Midnight S2, Shark Tank S5, and MasterChef India, featuring a mix ...

OTT releases from Jan 5–11 include De De Pyaar De 2, The Night Manager Season 2, Tron: Ares, Shark Tank India 5, MasterChef ...