Customer satisfaction determines customer loyalty, customer purchase intentions and in turn, a company's revenue stream. Product quality improves customer satisfaction. Reducing variation in both key ...

There are many characteristics of branding in the branding industry. The key for small businesses is creating brands that consumers and existing customers want and think they need. It is also ...

IO economists often estimate demand for differentiated products using data sets with a small number of large markets. This paper addresses the question of consistency and asymptotic distributions of ...