Wiki Of Ads | Creative I Marketing on Instagram: "The Strepsils commercial works because it understands one simple truth: a sore throat doesn’t just hurt it interrupts life. Conversations pause, confidence drops, and even the smallest sentence feels like a struggle. Instead of dramatizing the pain, the ad quietly zooms in on that everyday frustration we all recognize the moment your voice gives up before you do. What makes the film effective is its clarity. The discomfort is visible, the silence